Monday, May 14, 2007

Web 2.0

Web 2.0 in a Vertical Market

This has been at the back of my mind for sometime but I haven't found the time to write it down. There are lots of talk about Web 2.0 and surprisingly not many know what it is. Ok, I don't really either but from what I gather, it has to do with the web is now no longer a one-way traffic for information flow and in it's new re-incarnation, it is now a community based publishing or simply put (in my view), the content involves more than just one party. Examples of these are YouTube, Wikipedia, and MySpace (although I have no idea what is MySpace!).

Now, it makes me wonder. So far, the success are all 'horizontal' in nature. What about a community based information publishing in a much narrower vertical market space? One can argue that it is already part of an existing or new Web 2.0 site. However, information overload is an issue and with this in mind, I believe there will be a lot more Web 2.0 sites that are more specific in nature. It would be a smaller audience but a more targetted one, hence if the revenue model is based on advertisement, the charges can be higher due to targetted audience.

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